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    <loc>https://encourageequality.au/equality/talent-beats-experience-in-todays-hiring-world-and-undervalues-older-workers</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-14</lastmod>
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      <image:title>Latest - Talent Beats Experience in Today’s Hiring World and Undervalues Older Workers - Make it stand out</image:title>
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    <loc>https://encourageequality.au/equality/2025-in-review-increasing-anti-ageism-advocacy-but-little-practical-workplace-change</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
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      <image:title>Latest - 2025 in Review: Increasing anti-ageism advocacy but little practical workplace change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://encourageequality.au/equality/the-emergence-of-a-chief-longevity-officer-role-gamechanger-or-gimmick</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-12</lastmod>
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      <image:title>Latest - The Emergence of a Chief Longevity Officer Role: Gamechanger or Gimmick? - Make it stand out</image:title>
      <image:caption>At L’Oréal, longevity has the same strategic focus as climate change and AI.</image:caption>
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    <loc>https://encourageequality.au/equality/does-culture-eat-strategy-for-breakfast-when-it-comes-to-tackling-ageism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-17</lastmod>
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  <url>
    <loc>https://encourageequality.au/equality/grey-area-how-perception-is-working-to-undervalue-older-workers</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/strategic-workforce-planning-a-silent-architect-of-ageism</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/t0pz6rmorx6ghjqoh2wa35lf7paefm</loc>
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    <lastmod>2025-06-12</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://encourageequality.au/equality/when-business-knows-better-but-does-worse-the-ageism-paradox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://encourageequality.au/equality/longevity-innovation-hubs-a-missing-link-in-embracing-ageing-populations</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-10</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/turning-old-into-gold-why-an-older-worker-may-be-your-next-innovation-champion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://encourageequality.au/equality/2024-in-review-another-year-of-missed-workplace-age-inclusion-opportunity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-02</lastmod>
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      <image:title>Latest - 2024 in review: Another year of missed workplace age-inclusion opportunity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://encourageequality.au/equality/generation-labels-a-barrier-to-creating-an-age-inclusive-workforce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-02</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/older-worker-stereotypes-a-case-of-mistaken-identity</loc>
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    <lastmod>2024-10-07</lastmod>
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      <image:caption>Chris Fagan holds the Premiership Cup after Brisbane won the 2024 AFL Grand Final. Picture: AFL Photos</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-09-03</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/the-impending-jobs-crisis-and-ageism-is-problematic-workforce-thinking-putting-your-company-at-risk</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-02</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://encourageequality.au/equality/the-longevity-imperative-rethinking-the-meaning-of-an-ageing-demographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-02</lastmod>
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      <image:title>Latest - The Longevity Imperative - Rethinking the Meaning of an Ageing Demographic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://encourageequality.au/equality/overcoming-ageism-in-recruiting-more-than-tweaking-the-job-ads</loc>
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    <lastmod>2024-04-29</lastmod>
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      <image:title>Latest - Overcoming Ageism in Recruiting: More than Tweaking the Job Ads - Make it stand out</image:title>
      <image:caption>A downloadable poster developed by the Australian Department of Employment and Workplace Relations to encourage applicants of all ages.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://encourageequality.au/equality/embracing-ageing-as-business-strategy-in-the-longevity-era</loc>
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      <image:title>Latest - Embracing Ageing as Business Strategy in the Longevity Era - Make it stand out</image:title>
      <image:caption>Signatories of the Club Landoy Charter</image:caption>
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  <url>
    <loc>https://encourageequality.au/equality/the-older-worker-as-talent-tell-em-theyre-dreamin</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://encourageequality.au/equality/the-age-inclusive-workforce-train-are-you-onboard-for-the-ride</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/2023-a-continuation-of-the-age-inclusive-workforce-drought</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/missed-opportunity</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/workplace-ageism-unconscious-bias-training-as-business-pr-management</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/french-lessons-on-managing-the-politics-of-ageing</loc>
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    <loc>https://encourageequality.au/equality/go-joe</loc>
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    <loc>https://encourageequality.au/equality/is-busy-ness-distracting-you-from-asking-questions</loc>
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    <lastmod>2023-03-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/perfectmatch</loc>
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    <lastmod>2023-02-27</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/how-demographic-change-will-help-challenge-the-existence-of-ageism-whos-ready-to-lead</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/mirror-mirror</loc>
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    <lastmod>2022-11-29</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/labels-and-ageism-the-discounting-of-older-worker-potential</loc>
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    <lastmod>2022-10-31</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/equality/recruiting-for-experience-makes-dollars-and-sense</loc>
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    <lastmod>2022-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1663994497722-Q3KN5DN1OSB9CN1XS4WS/unsplash-image-CVs04GLQTnw.jpg</image:loc>
      <image:title>Latest - Recruiting for experience makes dollars and sense - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://encourageequality.au/equality/nothing-to-see-here-how-organisations-position-ageism-as-an-individual-issue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/56fe9d6e-32fb-4edd-b25c-a13db8a20af8/Risk+Averse+Cartoon.png</image:loc>
      <image:title>Latest - ‘Nothing to see here’: How organisations position ageism as an individual issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://encourageequality.au/equality/the-sociable-engaged-and-resilient-older-worker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/da003a79-f515-49f4-a77a-9eb23504e2f4/manter-o-foco-e-uma-tarefa-que-pode-e-deve-ser-aprendida-1.jpeg</image:loc>
      <image:title>Latest - The Sociable, Engaged and Resilient Older Worker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://encourageequality.au/equality/the-best-tunes-are-played-on-the-oldest-fiddles-the-smarts-of-the-older-worker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/157f87c1-13fa-4c5f-81b6-2aa559936a06/Picture1.png</image:loc>
      <image:title>Latest - The best tunes are played on the oldest fiddles: The ‘smarts’ of the older worker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://encourageequality.au/equality/dreamin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1653545788728-HBQ5Z87AM8W2VFCBFL5R/unsplash-image-Pp8bKaL5JFI.jpg</image:loc>
      <image:title>Latest - Older Worker as More Expensive to Employ? – Tell ‘em They’re Dreamin’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://encourageequality.au/equality/the-change-resistance-myth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1651141924501-LK23UHUXOPEKQ355JTM9/unsplash-image-lpMKLSi7l0w.jpg</image:loc>
      <image:title>Latest - The Adaptable and Innovative  Older Worker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1650503700413-QHHMX50CWFGJJSRMI08V/unsplash-image-cKT0oJL9vMI.jpg</image:loc>
      <image:title>Latest - The Adaptable and Innovative  Older Worker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://encourageequality.au/equality/tim-hessell-on-abc-rns-life-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/3f5c53f7-fb92-45d3-a2ab-66cc4c6695b6/ABC+radio+national.png</image:loc>
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  </url>
  <url>
    <loc>https://encourageequality.au/equality/the-productivity-myth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/e55a0564-7ee3-4ebc-b9c6-317207925628/older+woman+smiling.jpg</image:loc>
      <image:title>Latest - The Productivity Myth - A very popular myth about older workers is they are less productive than younger workers. To many business leaders, this manifests as an economic problem - leaders perceive a gap between what older workers are paid relative to what they deliver.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/040ff07c-41f8-474b-940c-52b5c5d9e5b0/older+man+in+team.jpg</image:loc>
      <image:title>Latest - The Productivity Myth</image:title>
      <image:caption>When trying to reduce bias, we often look to the attitudes of individuals and work at this individual level to effect change. In this case, the individual bias associates the ageing process with declines in older worker physical and cognitive capacity. But what if age-bias is embedded in our organisational systems and processes as well?</image:caption>
    </image:image>
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  <url>
    <loc>https://encourageequality.au/equality/the-rise-and-fall-of-the-talent-era-when-myth-transcends-reality</loc>
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    <lastmod>2021-11-21</lastmod>
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      <image:title>Latest - The Rise and Fall of the Talent Era: When Myth Transcends Reality - Make it stand out</image:title>
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  </url>
  <url>
    <loc>https://encourageequality.au/equality/older-worker-meaning-in-a-world-dominated-by-marketing-and-brands</loc>
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    <priority>0.5</priority>
    <lastmod>2021-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1635940662668-EVTPZVHKSUVKJ56743BV/unsplash-image-b2L3f7ednYE.jpg</image:loc>
      <image:title>Latest - Older Worker ‘Meaning’ in a World Dominated by Marketing and Brands - Make it stand out</image:title>
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  <url>
    <loc>https://encourageequality.au/equality/ageism-and-old-white-male-privilege</loc>
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    <priority>0.5</priority>
    <lastmod>2022-02-16</lastmod>
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      <image:title>Latest - Ageism and Old White Male Privilege - Make it stand out</image:title>
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      <image:title>Latest - Ageism and Old White Male Privilege - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://encourageequality.au/equality/the-queen-at-95-whats-age-got-to-do-with-it</loc>
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    <lastmod>2021-11-14</lastmod>
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      <image:title>Latest - The Queen at 95: What’s Age Got to Do with It? - Make it stand out</image:title>
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  </url>
  <url>
    <loc>https://encourageequality.au/equality/blog-post-title-one-3r9k9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1b2a3009-c0be-4109-88cb-da27ba5f6d2d/pexels-andrea-piacquadio-3865599.jpg</image:loc>
      <image:title>Latest - Retiring the Talent Concept Instead of Older Workers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://encourageequality.au/colleen</loc>
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    <lastmod>2022-02-02</lastmod>
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      <image:title>Colleen Durant - Make it stand out</image:title>
      <image:caption>Follow Colleen on LinkedIn</image:caption>
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    <lastmod>2022-01-27</lastmod>
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    <loc>https://encourageequality.au/benefits</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1633432149649-XOA82DA066LEAAJMXEHP/Reverse-mentoring-shutterstock_1032426211-1024x683.jpg</image:loc>
      <image:title>Benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1633425889294-T1S0OAPL5JIZC63BD2Q0/PhD-Research-Cover-Image.png</image:loc>
      <image:title>Benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1632828611813-MH6QFGUXSC7A4QPY7Q79/user-green.png</image:loc>
      <image:title>Benefits</image:title>
      <image:caption>Organisations with a 10% higher share of workers aged 50+ are 1.1% more productive (OECD 2020).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1633223307576-4MDJPM6U1P6XDCOXA9RD/save-money-green.png</image:loc>
      <image:title>Benefits</image:title>
      <image:caption>Above-average management diversity resulted in 19% higher innovation revenue and 9% higher profit (Boston Consulting Group 2018).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1633223346213-R4CE49XJJXP7M7MGM3O4/productivity-green.png</image:loc>
      <image:title>Benefits</image:title>
      <image:caption>CEOs and other managers are 2-2.5 years older in the 20% most productive firms compared with the 20% least productive firms (OECD 2020).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1633223336963-HF5SO64QFHBI1D21GXM7/headhunting-green.png</image:loc>
      <image:title>Benefits</image:title>
      <image:caption>Labour turnover is 4% lower at firms that have a 10% share of workers aged 50+ (OECD 2020).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1632829390284-P7I1JHNRHEBC33AN7CLH/diagram-green.png</image:loc>
      <image:title>Benefits</image:title>
      <image:caption>Increasing age diversity has a positive effect on company productivity, confirmed a ten year German study (Backes-Gellner &amp; Veen, 2013).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6152e5fc8c048472aeac6d55/1633223405946-AF7H7ZJN5WMKGJ05F05K/speedometer-green.png</image:loc>
      <image:title>Benefits</image:title>
      <image:caption>Meta-analyses reveal there is no significant difference in job performance between older and younger workers or younger and older managers.</image:caption>
    </image:image>
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    <loc>https://encourageequality.au/tim</loc>
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    <lastmod>2022-02-02</lastmod>
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      <image:title>Tim Hessell - Make it stand out</image:title>
      <image:caption>Follow Tim on LinkedIn</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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</urlset>

